Alice Giusti is the new Head of Media Content at Contents

With a journalism background and a past as an Editorial Coordinator, Alice Giusti accepts the challenge and becomes part of Contents Media’s team in the role of Head of Media Content.

 

Going from journalism to digital is a short step, especially nowadays where these worlds are even more interrelated and evolve at the same rate. Alice Giusti is aware of that and, as a journalist and digital content expert, she is ready to take the lead in one of the most important divisions of Contents Media agency. In fact, from the 14 of February she will be the new Head of Media Content, enriching a team which is rapidly expanding thanks to the constant purchase of talents from some of the most prestigious realities in tech and communication. Contents Media has decided to bet on these fields and has achieved excellent results at once. It is indeed a company which aims to enhance its team with professionists that have a fresh vision and a good dose of creativity, that are courageous and love challenges, just like Alice Giusti.

“I am excited to join Contents’ world. These days the information industry is really complex and challenging, but at the same time it offers several opportunities, which are also a chance to have fun and test one’s creativity” says Giusti. “SEO, journalism, social media, content creation, branded content are only a few of these areas and they are even more interconnected: they can’t be considered separated anymore since they influence each other and evolve together, giving rise to new and avant-garde solutions. I hope that by combining Contents Media’s expertise and my professional experience we can create the right chemistry to grow together and create high-quality content in line with the public’s increasing need for information”.

Contents Media is an internationally active agency which creates customized editorial projects for companies by elaborating content concerning various topics – from technology to innovation, from lifestyle to sport, from fashion to wellness. From Contents Media comes Contents.com, a platform developed to be of direct service to clients. It is able to give support to the different stages of content creation, from effective writing to translation, thanks to the synergy between technology and a team of copywriting experts.

Alice Giusti always wanted to make writing her job, therefore she chooses her educational path in order to achieve this goal. After her Msc in International and Global Studies at University of Pisa, she flies to London to develop her talent and deepen the studies in journalism at the prestigious London School of Journalism. She becomes a freelance journalist and starts to work for some local newspapers in Tuscany. However, her interest in digital and writing combined with her passion for content creation takes over. She specializes in information related to school and new generations, working for different newspapers of Triboo’s group. After some experiences in the editorial area in London and Paris – she works for Lebara e Malty – she arrives in Milan in 2017 and takes part in ScuolaZoo’s team, the first italian students community and leading brand for Gen-Z. After a position as chief editor and SEO specialist, she becomes editorial coordinator and manages an Instagram account with 4 million followers and a Tiktok account with about 700 thousand followers. Her desire to face new challenges and put herself out there led Alice Giusti to join Contents Media’s team. 

Alice Giusti’s entrance in the team coincides with the will of the company to bring its own content strategy and business goals even closer to the target audience. Alice, thanks to her rich professional background and experiences both in Italy and abroad, will surely contribute to the development and growth of Contents Media’s team.