Francesco Magnocavallo is the new Chief Product Officer of

― 6 September 2021

The team of, international media tech enterprise, consolidates itself with the Francesco Magnocavallo’s nominee, to support the technological development support of the platform Content.


Milano, 2 September 2021 – The team of Contents consolidates: martech company names Francesco Magnocavallo Chief Product Officer of the business, with proxy for machine learning and Artificial Intelligence models for automatic writing.

Contents has developed a software platform that allows, thanks to algorithms of data analysis and machine learning, to produce faster and more efficient digital contents on different topics and in different languages. Thanks to its technology, Contents, produces contents, product pages, translation from any part of the world, analyzes trends for e-commerce, and editors.


After being Co-Founder and Editorial Director of, a series of 80 websites published in 5 languages at the top of the Italian Audiweb and startup that joined Dada of the RCS group in 2007, Francesco Magnocavallo in recent years has covered the role of Editorial Director of websites and Digital Strategist for Hearst Italy, following the Italian launch of newspapers such as Harper’s Bazaar and Esquire (awarded best website of the global Hearst network in 2018).


I am enthusiastic to become part of a pure player enterprise able to express to the best the big potential that automation and artificial intelligence will bring to the creative industries. – declares Francesco Magnocavallo – We start from content strategy and large language models with the idea of being ready for the multimodal synthesis media of the years to come”.


So it is, a new important entrance for that signs an expansion of the internal team of the founder and CEO Massimiliano Squillace, serial entrepreneur of enterprises in the communication field and digital with 4 exit on the shoulders.


“Our platform is based on collaborative intelligence, that is, the use of machine to support human intelligence for the creation of ever new content. My biggest challenge is to find the most talented people – states Massimiliano Squillace – and Francesco Magnocavallo is one of the most experienced in the field of machine learning and automated writing related to contents. Contents offers the possibility for companies to automatically tell their why and connect people without language boundaries, for a truly more inclusive world.”