Artificial intelligence and online sales: an unbreakable binomial
Contents, a marketing tech company that, thanks to its proprietary software platform and through advanced data analysis and machine learning algorithms, enables the production of digital content and proposes various solutions for ecommerce, highlights the five key areas in which AI becomes the best ally of ecommerce sites
1) First, AI is useful for monitoring the dialogue around a given business: it allows you to gain a precise and deeper understanding of customer needs and their perception of the company, all in real time.
2) Secondly, AI enables the creation of product sheets for all ecommerce, ensuring optimization of production time. To ensure an optimal level of text quality, a “human” revision is then recommended.
3) A third fundamental help that artificial intelligence can offer is the translation of texts into multiple languages in order to quickly update the different versions of the sites and satisfy the requests coming from various countries. By leveraging human-machine collaboration, Contents’ solutions achieve the highest levels of translation in every language context. A team of native-speaking copywriters can, upon request, check translations into different languages and ensure that they are correct.
4) A fourth context in which artificial intelligence comes into play in Contents’ solutions is content creation. Contents has, in fact, developed an Artificial Intelligence system for content generation with the aim of simplifying the writing process, using a data-driven approach and based on machine learning techniques. An automatic text generation system (Natural Language Generation) is able to collect data on the topic from the most authoritative sources (data, social, Google) and, in synergy with a team of editors, produces high quality content, whose authenticity is ensured by the implemented plagiarism control system.
5) Finally, the fifth point highlights how AI is also bringing great benefits to ecommerce customer service. Specifically, it enables the automation of routine cognitive processes, ensuring a crucial role for “intelligent” algorithms: not only will they perform highly skilled tasks in an automated manner, but they will do so continuously, without interruption.
Source: EconomyMagazine