Contents appoint Alejandro Sánchez as new country manager for Spain and Portugal

― 13 April 2021

Contents appoint Alejandro Sánchez as new country manager for Spain and Portugal through its subsidiary Contents Iberica S.l.

Milan, April 13, 2021Contents ( is growing internationally, introducing Alejandro Sanchez as Contents’ country manager for Spain and Portugal, tasked with managing the company’s operations, for Iberian development through its subsidiary Contents Iberia S.l.

Contents is the martech company that has developed a fully integrated data driven marketing tool that uses artificial intelligence for data analysis, content creation and distribution, trend prediction and user behaviour tracking, through the use of machine learning techniques. This is how the Italian company has innovated in the global content creation industry.

Alejandro Sánchez is the new country manager of Contents in Spain and Portugal.

Sánchez comes to Contents with multinational experience in the commercial and digital marketing ecosystem, bringing his expertise in business expansion dynamics. He knows technology and how to meet market demands.

In recent years, Sánchez has worked for Carrefour as a product manager and served as general manager for Mary Kay Cosmetics.
He expanded his network by becoming responsible for the fashion distribution business and operational marketing for Coca Cola (Iberian division).

He has also been involved in online business development, as general manager of Hailo (acquired by Freenow) and Catawiki, the first online auction platform in Europe.

For more than 15 years, he held a chair in business and international economics at the University of Villaviciosa.

“I am taking on this great challenge with enthusiasm as the new Country Manager in Spain and Portugal for For me, it means joining one of the most dynamic companies in this sector in its international expansion phase,” says Sánchez. “Thanks to its strategic vision, Contents will help companies put artificial intelligence and machine learning at the heart of their business.

The international martech company, headquartered in Milan, expands its team, another milestone for the team of CEO and founder Massimiliano Squillace, a serial entrepreneur of communication and digital companies with four exits behind him.

“We have put in place an extraordinary internationalisation process, and we are delighted with the arrival of Alejandro in our team”. Massimiliano Squillace comments – “The Iberian market is strategic for us, and we have been growing organically in Spain and Portugal for some time. Alejandro, who has extraordinary expertise as a country manager, will help us to accelerate this process.

Description of Contents is a tech company that has developed an artificial intelligence platform for data analysis and content generation. realizes a perfect cycle of interaction between data analysis systems and machine learning for the investigation and prediction of trends useful for any online business through its proprietary technology.

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